This story starts with a simple floral sketch drawn by Yael during the turbulent times of the first COVID-19 lockdown. Connected to the optimistic essence of her artwork, Yael sourced inspiration from it as she envisioned crafting a 2021 collection adorned with fabrics featuring the vibrant spirit of these sensational flowers.
The elegant floral embellishments are symbolic of the beauty around us that can be appreciated no matter how unpredictable life may become.
Bringing this vision to life turned out to be a more difficult quest than expected with factories and embroidery suppliers closed during the quarantine. But we never lost hope and small miracles manifested in a myriad of ways throughout the process.
Life gifted us in many ways from manufacturers returning to work just on time to fabrics that were produced and delivered at the very last moment. In the end, we succeeded to shoot the collection just two days before the second lockdown!
From sketch to reality, romantic gowns come to life with elegant floral ornaments and intricate 3D appliques. Ethereal laces, delicately embroidered tulles and tiered ruffle layers add an ultra-femme touch.
Through this global challenge, it’s essential to align with what brings us joy such as art, nature, and creation. There is a gift within every day that we can discover gratitude for.
Marzuk VeAzar 11, Tel Aviv
972 3 549 2003