From an early age, Anita Dongre knew she wanted to helm her own fashion house. Having spent her summer holidays growing up in Jaipur, and later armed with a degree in Fashion Design, Anita’s influences were apparent right from her first collection. Her signature style showed an affinity for indigenous craft tradition, coupled with a modern aesthetic that soon made Anita Dongre one of India’s leading fashion designers.
The Anita Dongre Foundation has given countless rural women an equal voice by providing them with livelihood opportunities and skill training. An ethical vegan, environmentalist and revivalist of local craft, Anita advocates compassionate living, which is why her designs do not use any fur or leather. She shares this worldview with her sister Meena Sehra and brother Mukesh Sawlani, who work alongside her.